About the blog…

The Wedding Industry is amazing!  It is a wonderful and collaborative industry where colleagues come together to produce the most beautiful celebrations of love and marriage.  The people who make up this industry are hard-working individuals who have built their businesses from the ground up.

Sage Wedding Pros is a resource for wedding professionals who want to have smarter businesses.  We’ll guide you through the maze of business planning, marketing, forecasting, accounting, and so on… so that your business may boom.  Oh – and we’ll throw in some fun “insider to insider” tips too!  After all, it’s this collaboration that makes our profession so fun.

Who we are (so far)…

Michelle LorettaMichelle Loretta is the owner of mmm… paper, a custom wedding invitation studio based in Seattle.  She founded the business in 2004 after working as an accountant for Deloitte, a sales manager for DDLA, and a merchandiser for Coach, Inc.  You can say she is a “mixed bag”.  Michelle loves talking all things business with people in the wedding industry and founded Sage Wedding Pros because of this passion.  She likes to describe herself as:

…analytical and creative, business and art, right-brained and left-brained, inside and outside the box!

Kelly Profile Pic 2009 - Cropped

Kelly Simants is the owner of Sweet Pea Events, a wedding and event planning business with offices in Seattle and Dallas.  Before launching her business, Kelly worked for Andersen Consulting (now Accenture) and Starbucks in Human Resources.  Kelly is excited to bring her background and passion for training and development, as well as her 8 years experience in the wedding industry, into the workshops provided by Sage Wedding Pros.  She  likes to describe herself as:

… grounded and adventurous, laid-back and passionate, quirky and traditional, master of checklists and dealing with the unexpected.


13 Comments Add your own

  • 1. BreeAnn Gale  |  March 17, 2009 at 8:37 am

    What a great resource!

  • 2. Barbie Hull  |  March 17, 2009 at 10:53 am

    Michelle – what a fabulous idea! =) I can’t wait to see the updates!

  • 3. Shannon Lassen  |  March 17, 2009 at 8:12 pm

    Michelle–looks wonderful! Bookmarked on my computer, and look forward to seeing more.

  • 4. Wendi  |  March 20, 2009 at 11:50 am

    I love cost cutting Thursday! What a great idea.

  • 5. Jason Parker  |  March 22, 2009 at 11:02 pm

    Great site, Michelle! I look forward to reading all your sage advice, and hopefully contributing too!

  • 6. Renee Metty  |  March 24, 2009 at 8:18 pm

    Looking forward to reading regularly! Love it!

  • 7. Sara G  |  March 26, 2009 at 6:12 pm

    I’m so happy to have found and connected with you on twitter! This is a great blog, very focused on helping those in the industry. Looking forward to your words of wisdom!

  • 8. Holly-Kate Foss  |  May 6, 2009 at 3:14 pm

    Love it! You are brilliant!

  • 9. This I Believe « Sage Wedding Pros  |  June 4, 2009 at 6:02 am

    […] About […]

  • 10. Amy Kiel  |  July 17, 2009 at 2:21 pm

    Hi Michelle!
    This is my new ultimate favorite blog! Thanks so much for being so inventive, informative, rad, creative and talented!

    Thanks girl!!! A big WOOT to you!!!

  • 12. ladolcevitaweddings  |  August 30, 2009 at 8:55 pm

    Hello! I just came across your website as a referral from Wendy Robinson (Aspire to Plan). So glad that I found you and what a great resource to have!

    Kudos to you both for offering such an excellent service!


    Heather Gardner
    La Dolce Vita Weddings

  • 13. Melissa  |  September 21, 2009 at 8:05 pm

    I just came across your site while doing some research for a business class, what a great resource not only for wedding professionals but all business people! Your posts on doing a SWOT analysis have really helped me!


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