Insider to Insider: Amy Beth Cupp Dragoo, Owner of ABCD Designs Bespoke Stationery, inc.

August 14, 2009 at 6:00 am Leave a comment

I’ve been a fan of Amy from ABCD Designs Bespoke Stationery for some time now.  I first came to know her wedding stationery from features in Grace Ormonde, Style Me Pretty, and Brooklyn Bride.  But, it was through Twitter that I really got to know Amy.  She is incredibly candid and very personable.  And, then I fell in love with her blog.  WOW! Oh – WOW!  Her blog is a true work of art.  Amy manages to showcase not only her stationery, but also her amazing sense of style.  She speaks from her soul about things that truly move her.  By doing this she has an incredible way of connecting with her readers.  I can only imagine that she has a million fans… oh, and then there’s you. Dear Reader, you’ll SOON be a fan of ABCD Designs too!

Amy Beth Cupp Dragoo
Owner, ABCD Designs Bespoke Stationery
New York, NY (sells worldwide)
www.abcddesign.com
Established 2006

What is your favorite thing about weddings?
There are always wedding guests (like parents’ friends) who may not know the bride or groom very well. For me, the wedding invitation is a wonderful place to tell the couples story. I like to incorporate the feel that the bride intends for her wedding celebration. I am very inspired by the decor, food and space where they plan to marry. I love to be able to set the tone for their party as invitations are the first glimpse of the wedding day. In my eyes, there is nothing like helping to grow and heighten the anticipation for the celebration through their printed wedding stationery wardrobe.
What is your best tip for time management?
I open up the blog with my first cup of coffee in the morning. I treat it like it is a part of my work. By blogging, I give my customer the chance to get to know my personality. While I do updates of recent projects on my blog, I do not try to “sell” my product by constantly shoving it down their throats. I Twitter mostly from my blackberry. I am very much a multi-tasker. I keep the widow open and tweet when I am standing in line, waiting on a train and sometimes when I am riding the bike at the gym!
What is your little marketing secret?
THE ABCD Design BLOG!! It is pretty amazing – I’d say about 90% of my clients find www.ABCDDesign.com long before they find www.bespokestationery.com. They “stalk” the blog for a while, convince themselves they like “me” and my product. It makes selling my services that much easier come time that they decide to hire me. They trust if I am exhibiting good taste and promoting item/design/decor/recipes that they like, they realize that I will not steer them in the wrong direction when it comes to their wedding stationery. The blog is great because I blog about all things “nesting” and about “living a well lived life.” Brides stick with me and the ABCD Design blog long after the wedding day because I don’t blog about 100% weddings all of the time. It’s a great thing, because when it comes time for holiday cards, change of address, business cards or baby announcements ABCD Designs Bespoke Stationery is at the top of their minds.
What is the funnest (most fun) trend you are seeing in the industry?
The brides that I work with often buck (or make) the trend. I really like to incorporate the personality of the couple that I am working with. The more they share about their story, the more creative I can get. Recently, I worked with a couple who met when he was working on a the Campaign trail and she was writing a political blog. The result was fantastic. We ran a campaign of our own, complete with a wink and a nod to the Constitution and “real life” campaign stickers!


If you were starting your business all over again, what would you have done differently?

I would/should have charged more for custom services from the get-go. The amount of time you spend brainstorming, baby-sitting, editing, revisions and calming the bride down all adds up. The brides -knowing my history in floral design, styling and event planning- often look for my advice on flowers, food and styling the event. Maybe I should have offered this as an ala carte service? At this point and time they get a really, really good deal for my design services and wedding “therapy!”

Thanks Amy!

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Entry filed under: Insider to Insider.

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