SWOT analysis: Defining the Weaknesses of your Business

August 4, 2009 at 6:00 am 2 comments

Creative Commons License

Creative Commons License

This week, we are writing a SWOT analysis.  We are defining the Strengths, Weaknesses, Opportunities and Threats of our Business.  I find this exercise extremely useful in taking the temperature of my business.

Take 15-30 minutes today to write about the weaknesses of your business.  This can be challenging because it forces you to face some of the thoughts you may be avoiding.  Remember that by recognizing your weakness, you can build strength.  Here are some thoughts to help you determine these weaknesses:

  • What are the things holding your business back?  holding you back?
  • What is unhealthy about your business?
  • What are the struggles that your business has and that are difficult to overcome?
  • What are your daily challenges?  your larger challenges?
  • What are your sources of frustration?
  • What negatively impacts your relationships with vendors, clients, and/or employees?

Spend some time dreaming about the things you’d love to improve about your business.  We’ll summarize the entire SWOT analysis at the end of the week.

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Entry filed under: Excercises, Plan It, Strategy, SWOT Analysis.

SWOT Analysis: Defining the Strengths of your Business SWOT analysis: Defining the Opportunities for your Business

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