Insider to Insider: Christy Weber, Junebug Weddings

June 19, 2009 at 6:00 am 2 comments

Courtesy of La Vie Photography

Courtesy of La Vie Photography

I’ve had the pleasure of knowing Christy Weber since the launch of Junebug Weddings.  (I feel so fortunate to have been a top 10 vendor since their 2006 Seattle launch.)  She is co-owner and executive editor of the website.  You’re probably familiar with her oh-so-fabulous What Junebug Loves blog.  The site has taken the nation by storm and Junebug recently launched their Southern California Top 10 List.  What I love about Christy is that she is the best of all worlds… a triple threat, if you will… smart, creative, kind.  What more could you ask for in an entrepreneur?  Oh yeah… cute shoes!

Christy Weber
Co-owner and Executive Editor of Junebug Weddings
based in Seattle, WA
www.junebugweddings.com
established 2006

What is your favorite thing about weddings?

There are so many things that make weddings special, but what I love the most is that from every angle it’s all about passion- in the form of the romance between the bride and groom, in the dedication of the families that have supported the couple on their journey, and in the way the couple has planned an event filled with the traditions, styles and people they love the most. From my perspective as a wedding photographer, I also love seeing the passion of all the wedding professionals whose lives revolve around sharing their artistry to help people celebrate. Being surrounded by so much passion all at once? Doesn’t get much more inspirational than that!

What is your best tip for time management?

Everyone is different, but for me, lists are key. I’m really big on staying organized, and writing things down helps me to see how much I actually have to get done, allows me to prioritize and create a strategy to tackle it all, and keeps it from getting overwhelmed and blown out of proportion inside my head. Also, crossing items off the to-do list when they’re complete is sooooo satisfying and worth making new lists any day! At Junebug we use Google Apps so we can see each other’s to-do lists and stay organized with shared calendars. It makes working together so much more efficient.

The other big time-saver I’ve learned is being careful not to multi-task too much. At some point it spreads your focus so thin that nothing gets the quality attention it deserves, and will most likely require more work later.

What is your little marketing secret?

This seems more like common sense than a secret, but honesty and integrity have been the most powerful assets in the marketing of Junebug. We created this business to help both brides and wedding professionals, and the structure of our business reflects that. We recommend no more than 10 vendors per category in order to be a truly valuable and manageable resource, and even though we could sell out our listings 10 times over, especially as we’ve grown, we stay true to our word and our purpose. When people understand that Junebug is honestly in this business to bring couples together with the very best wedding professionals (not to make us a quick buck) we gain trust from readers and clients in a way that no e-mail blast, magazine ad or status update could touch. Not to say that we don’t utilize all those other marketing avenues too, we’re always searching for both traditional and creative ways to promote our member businesses. But integrity speaks volumes, and in this emotional industry of weddings, there’s nothing we try to communicate more.

What is the funnest trend you are seeing in the industry?

Personalization, by far. It is so fun to watch a couple plan a wedding that reflects their own personal style and their values in life. I love that the pressure to have a wedding just like the ones that have come before is falling away. I see people feeling the freedom to interpret traditions in their own way, so when they stand up there and say, “I do”, the celebration that surrounds them is the perfect starting point for their marriage to come.

If you were starting Junebug Weddings all over again, what would you have done differently?

That’s a tough question, because I believe that the process of learning all the lessons in business and in life come in due time, when you’re ready to learn them. If had to choose one thing that I could go back 3 years and change for my partners and myself, it would be to speed up the process of feeling as empowered as business women and artists as we do now (always a work in progress)! I would want us to be able to stand tall and say no when we felt taken advantage of, and yes when we knew what we wanted was right. Not always an easy thing to do when you’re first starting out.

We’re also big believers in beginning with a solid business plan. (We love your 13 step plan that you offer on this blog!) It will help you recognize the things you already know well, and learn the things you don’t know yet, a whole lot faster than just flying by the seat of your pants!

Thanks Christy!

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Entry filed under: Insider to Insider, Inspiration, Market It, Time Management, Trends.

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2 Comments Add your own

  • 1. Allison @ The Innovation Companies  |  June 19, 2009 at 10:32 am

    Thanks for feauring Christy- -a truly professional professional!

    Reply
  • 2. juliannesmith  |  June 20, 2009 at 5:35 pm

    this was so great and refreshing to read, especially after being a junebug blog admirer for a while. thank you for sharing!

    Reply

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