Insider to Insider: Craig Sumsky, Owner of Cutting Edge DJs

June 5, 2009 at 6:00 am Leave a comment

Craig at Gala

Believe it or not, I met Craig Sumsky on Twitter!  Craig is the owner of Cutting Edge DJs.  Not only is he a generous “re-tweeter” he always passes along great business advice.  My business has been made stronger because of his Tweets… follow him on Twitter here.

Craig Sumsky
Owner, Cutting Edge DJs
Philadelphia, PA (serving the east coast)
established 1992

What is your favorite thing about weddings?

As a DJ my favorite part of a wedding is creating the excitement and energy during the reception. Watching a dance floor fill up with friends and family celebrating… well, celebrating love.

What is your best tip for time management?

Create a time line. Without proper planning much time can end up being wasted by not having a flow to a party. I have a rather small DJ company (eight DJs that do weddings) and we try to sit down with our brides and grooms face to face several weeks before the wedding to develop this time line. By coordinating with caterers and photographers it ensures that there won’t be dead pauses or wasted time. If an event/wedding planner is involved we work with them as well, to make sure everything runs smoothly. Success is definitely in the pre-planning.

What is your little marketing secret?

It’s no secret… do a great job. When a DJ entertains at a wedding of 150+ guests, those are 150+ potential customers that are watching our work – live – and most often will ask us for a card and call soon after to book their upcoming event. In a way, the success of an affair is more important to us than it is to the bride and groom, because word of mouth is everything and the potential for new business is therefore exponential.

What is the funniest trend you are seeing in the industry?

Funny is a funny word. There’s funny like “ha ha” or funny like “hmmm, that’s a bit funny.” I think the funniest trend I/we (my company) has been seeing lately is introductions. Recently, we have had a lot of brides and grooms choosing different songs for each pair or couple being introduced in their bridal party. Cute and funny songs assigned to the couple that have some personal relevance or meaning… even an inside joke shared amongst friends. For example, the grooms parents were from New York so they were introduced to ‘New York, New York’ by Sinatra, or a college fight song for some college friends even as silly as the song ‘Bad Boys’ from Cops for a groomsman and bridesmaid who were both police officers. It just adds a few laughs and some extra fun.

If you were starting your business all over again, what would you have done differently?

Hindsight being 20/20 it’s hard to say. Naturally I’d like to go back and make small adjustments (like zigging when I should have zagged), but overall I am pleased with how my company has evolved.

Thanks Craig!


Entry filed under: Insider to Insider, Market It, Time Management, Trends.

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