Don’t Sweat the Small Stuff

April 8, 2009 at 6:00 am Leave a comment

On Monday, we discussed how indecisive clients are faced with so many options to plan their wedding.  And, yesterday we covered questions we can ask to help them narrow down their choices.  Today, we’ll discuss how we can make them feel comfortable and confident in the decision they are making.

Often times, it is perfectionism that leads to procrastination or indecision.  Selecting the perfect flower, the dream dress, and the ideal invitation can be extremely overwhelming if you are a perfectionist.  As wedding vendors, we know there is NO such things at “perfect” when it comes to these elements because each item is unique in its own way.  What we strive for is an excellent fit for the wedding design.  I like to take a step back and remind the client of the following:

  • “If you love option A and B equally, then pick either of them.  Your guests are not going to know what’s missing.”
    Often a couple feels like their guests are going to know what they passed up.  This is impossible.  In this context, they are reminded that their guests are going to be blown away with their wedding design – regardless of the other options out there.
  • My advice is to _____________.
    There are times when the client is veering down a road that they had not intended to go down.  This is where we become advisors to clients.  For example, with invitation design, sometimes a client loves many details and want to incorporate them all into the invitation.  (It starts to look like a mismatched hodge-podge.)  As their wedding vendor, I should educate them towards making good design choices.  Often times, they are looking for the opinion of an expert.
  • What is the most important part of your wedding?
    This question often refocuses the client to think about the important piece of their wedding.  Often it’s family, fun, celebration, music, food.  After answering this question, you can remind the client that what seems like a critical decision during your meeting will have a very small (if any) impact on that most important part of the wedding.

This helps lessen the pressure that the bride and/or groom put on themselves and that others may be putting upon them.  This also helps them focus on what’s important: the commitment they have with one another.  Yes, the wedding is a fun event that should also be beautiful.  But, ultimately there are bigger and more important choices in life.  It’s necessary that we, as an industry, remind our clients Don’t Sweat the Small Stuff.

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Entry filed under: Client Tips, Sales.

Muddling through the choices Cost Cutting Thursday!

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